Most courses are “tool” tutorials. We teach how to think like a marketer.
Identify your Target Audience
Introduction – 3:30
Stakeholders – 8:01
Buyer Psychology – 18:45
The Path to Purchase – 21:00
Customer Profiling – 10:21
Pain Scoping – 4:00
[Bonus] Rapid Customer Development Case Study
Projects & Exercises
Resources
Summary
Paid Acquisition
Introduction – 0:53
Display – 20:54
Retargeting
Retargeting Audiences – 4:31
Search – 5:55
Google AdWords – 18:47
Simple ROI Dashboard
Live Account Exploration – 13:01
Intro to Landing Pages – 4:23
Landing Page Tutorial – 88:57
Projects & Exercises
Resources
Summary
Organic Acquisition
Introduction – 1:22
Calculate Traffic Goals – 4:22
Organic Channels
Intro to SEO – 13:11
[Bonus] Blog Post SEO Teardown – 11:09
[Bonus] Ecommerce Store SEO – 25:24
[Bonus] Local Services SEO – 22:14
Platforms – 3:49
Social Media – 3:58
Communities – 7:16
Growth Systems – 8:46
Intro to CRO – 6:40
Projects & Exercises
Resources
Summary – 1:10
Analytics
Introduction – 5:18
Content Analytics – 13:00
Product Analytics – 13:00
Growth Analytics – 3:38
Retention Analytics – 6:45
